video editing

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3D- Here To Stay or Make It Go Away?!

Tuesday, May 11th, 2010

Okay so AVATAR 3D ended up being the big deal it was prophesied to be, but if you ask me HOW TO TRAIN YOUR DRAGON’s CG 3D was way better (flame war in the comment section ON!). I attended the National Association of Broadcasters (NAB) last month and the two main buzz-words on everyone’s lips […]

Avid and Blue Order Take on Media Asset Management

Wednesday, March 17th, 2010

Avid Technology, Inc. has long been a leader in media production. With its recent acquisition of Blue Order, however, it is stepping up its game. Combining Blue Order’s capabilities into Avid’s well known Interplay product family, users will soon be able to manage not just their productions, but all of their media into this asset […]

Final Cut Studio Takes on Leverage

Tuesday, March 9th, 2010

With a variety of options on the market for post production editing, the makers of “Leverage” chose Apple’s Final Cut Pro to do the job.“Leverage,” a television series, explores the people behind the inside job. Receiving critical acclaim even with what can be an overdone concept, Leverage is one of the most successful of the […]

Avid Wins Visionary Media and Entertainment Company Award

Friday, March 5th, 2010

The 2010 Storage Visions Conference has chosen to recognize Avid Technology, Inc. for its contributions to the entertainment industry with the prestigious Visionary Media and Entertainment Company Award.
Avid has an extensive history of creating products that make entertainment post production quicker and simpler. The Storage Visions Conference focused on these products’ innovations in maximizing data […]

Final Cut Pro and The Curious Case of Benjamin Button

Thursday, March 4th, 2010

“The Curious Case of Benjamin Button,” a recent Hollywood release, tells the story of a man who was born aging in reverse. Instead of beginning life as a child, he begins in old age and gradually grows physically younger as the years go on.
Nearly every scene of the movie was shot digitally and then captured […]

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